A vineyard in the Yarra Valley has just changed ownership, and the new management is looking for branding experts to help them build and/or rebuild the
brand. Assuming your are working for a brand consultant agency, your team’s task is to develop a brand strategy proposal for the vineyard.
Your focus is on branding strategy only, and thus, the following assumptions are accepted:
– The vineyard offers full variety of local wine, and currently providing clear label wine for local restaurants and shops.
– The vineyard produces mid range quality wine which can be priced from $20 to $40 per bottle in bottle shops.
– The vineyard has not established a market beyond Victoria, and has no online presence
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