The Main Qualities of Good Advertising Copy

Advertising Theme
Some advertising themes are as follows:-

Patriotism-related themes: Some advertising copies are designed like nationalism, where the symbol of the flag, emblem, national anthem music is used, which create a national sentiment. Generally, these types of themes are used by government advertisements.

Beauty-related theme: This theme is used to promote beauty products and services about beauty. Some examples that fall under this are cosmetics, perfumes, and related beauty products.

Health-related items: Here, the products are advertised related to health and nutrition. Food is also included in this category, and the advertising copy is designed based on a person’s health and uses some medical terminologies to catch the general audience.

Fear-related themes: These themes are generally used by finance, brokerage, insurance companies, safety lockers, etc. Business experts know about people’s psychology, so they know about the fear range and how extreme people can try to be safe from the fear.

Affection-related themes: Affection is the key to making a healthy relationship with any person. The marketer selects the theme of affection where the advertisement is correlated with the real-life scenarios that attract every category.

Imitation-related themes: Nowadays, advertisements are choreographing like imitation methods whereas small children imitate them like adults. When children behave like adults, it will be present like little fun with an advertising message.

Advertising Layout
The advertising layout contains the following elements:-

Texts: Preparing an article and blog is very important; the text over advertising copy gives the complete information about the product and guides the customer to know a little more about the product before purchasing.

Illustrations: Illustrations are also called examples or demonstrations, so the advertising copy theme is designed about the overall picture of the product. This gives the product’s representation, and the consumer gets an overall view of what the product is about.

Headlines: Some publications are using this headline method of creating an advertisement. The written format, fonts, size, color, message, everything is important to catch the customer. This one creates according to the age groups. People usually do not want to read the high typical language, so the headline gives complete clarity about the product’s product.