Even though MetroCity does not target customer from the higher economic class as Kanyon does, nonetheless, the shopping mall also has a valet parking option. In fact, many of the malls located in Istanbul provide valet services at their malls. It is clear that this option is aimed at the richer clientele who shop at these malls. However, one would expect the valet service at Kanyon to be used more frequently than the one at MetroCity, as it has been discovered that customers of Kanyon are wealthier with better cars than those who shop at MetroCity. From the survey, it was discovered that on average, about 30% of the shoppers at Kanyon spend 80-150 TL. This shows that people are more likely to make use of the valet service offered due to their willingness to spend more money.
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