Plastic is a strong component that can be strengthened to build different products according to their use. Despite this it is cheap to produce. Plastics are used in packing bags which uses thin plastic and at the same time it can be used in making tanks which require relatively thick plastic. This flexibility assists it to be utilized for different functions.
Plastic is a light yet strong product that can be used with things that need to be light but strong. Such products include laptops, Electronic gadgets, and packaging materials. Its strength and lightness make it preferred to other products like metal. A packing bag is required to be light but one that can protect the goods inside. Sometimes transparency is required in packaging and plastic can be used for all these (Fenichell, 1996).
Cost of producing plastic is relatively cheap compared to its substitutes. It can be produced in a laboratory with freely available products and thus goods that include the cost of packaging are relatively cheap. Take an example of aluminum cans, they are expensive to produce and not freely available.
It can be molded into different shapes and sizes to fit the needs of the user. When plastic is subjected to heat, pressure, and a certain shape molder, they create the shape required after cooling off. This can be utilized for different uses. One of the marketing strategies is to ensure that products are attractive to the end user. When plastics are used, they can be shaped in a way that will attract the end user. It thus assists the producer by being flexible; when molded it can give different shapes like sheets, pipes, boxes or plates to fit the needs of the user. The word plastic was derived from a Greek wordÂ plastikosÂ which means easy to be molded. This is the character that has given it this wide usage
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